How Korean Companies became the global leaders
(Samsung & Hyundai’s business & marketing strategy)
1 About Samsung Electronics & Hyundai Motor
2 Similarities and differences Between 2 companies
3 Samsung’s Sports marketing VS Hyundai’s Digital Marketing
4 Team assignment & Presentation
* November 26, 2024
* Presenter: Yoonhee Choi(25 years of hands on experiences in PR and Communications/
Multi-national companies in Philips, Amway, Otis Elevator etc. / Hoffman agency in global agency side
/Specialize in Corporate PR, Issues and Crisis Management)
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